That’s probably the question that we’re asked most frequently at YUHANITO. Why is good and effective website design so important for successful business growth? Well, hopefully, we can answer that question for you and demonstrate that good website design and development isn’t just important. It’s crucial! If your business gets its website design right, it will prosper: customers will be attracted to your website. They will stay that little longer because you’ve provided all the required information, particularly if your website designer has presented this information sympathetically and intuitively. Getting the design wrong can break the business: customers will either fail to notice the products and services you’re offering or bounce away from the site and go to one of your competitors. It’s that simple. Well-planned and executed website design and development can determine whether a business succeeds or fails.
So what makes some website designs better than others?
Effective website design doesn’t simply rely on making a website look good and impressive. Of course, that’s important, as anything visually appealing will attract more readily than something dull and uninspiring. But effective website design should also incorporate all the modern, useful technological features that are available so that visitors can find the products and services they’re searching for quickly and efficiently. Businesses want visitors to stay on the site for as long as possible. Therefore it’s important that the website also delivers what it promises.
All good websites share one fundamental feature, and that’s the ease of use. Simplicity may not necessarily sit comfortably with some website designers who would love to incorporate every technical gadget and gizmo given the chance, but they’re missing the point. There’s no point cramming everything onto a website if it leads to visitor frustration and irritation. Yes, including all the crucial information on the site is important, but sometimes less is more. Too much information can distract and confuse. Simple sites designed from a user’s point of view will deliver all the necessary information and be quick to load. This speed of use is vital to retain customer interaction.
Web designers also have to ensure that the layout of a site is logical and easily navigable. It’s often best to colour-code so that the available product ranges are all grouped together and easy to find. A good website design should be intuitive and rational. A simple menu of products and services will make the user experience more satisfying. If all the navigation buttons are clearly visible at the top of the site page and ordered logically, visitors will find it easy to move through the site and progress from one page to the next.
A good website designer will also make allowances for the future development and refinement of the site. Businesses grow when they get the right level of custom. Websites should be capable of doing the same. Designers need to build this functionality into the design so that there is ample scope for the site’s future development as the business expands. The design should be such that the development takes place smoothly and seamlessly.
There are undoubtedly cost-effective, off-the-shelf web design products available that businesses can buy in. There’s nothing wrong with these per se, but it’s preferable to commission a bespoke design and employ the services of a competent and experienced website designer. They know what they’re doing and understand the business’s particular needs. After all, the website is the key to future profit. Therefore, doesn’t it make sense to choose a designer who fully understands your business needs and can deliver exactly what you’re looking for?