Traditional Marketing in a Digital Age: Time-Forgotten Methods That Still Work
Today, the office has become a place for innovation. The new age of business operations is evolving quickly from data mining to remote work. These changes affect marketing as well. Remember not to abandon effective traditional marketing tactics as your company shifts to digital marketing strategies. Digital marketing agency Yuhanito presents examples of how you can blend them together.
Using Discounts and Limited-Time Offers
Never underestimate the power of good promotion. People love coupons, discounts, and tier pricing. Whether you sell a tangible product or provide a service, you should always have a promotion running. Change it up as often as you can and keep the excitement going. For example, if you sell a handmade product, offer discounts for bulk buyers. Change up the promotions monthly to keep return customers interested, and monitor your sales to see which products get the most attention. You may want to offer better discounts for items that sell less.
Writing a Catchy Tagline
What makes you stand out among the competition can be the products or services you provide, but you still need the branding to build your reputation. An easy way to make your company more memorable is your tagline. Remember, there is a difference between a tagline and a slogan. A tagline is a phrase that encompasses the entirety of your brand. A slogan is specific to a single product or product line. B.id explains that a tagline indirectly communicates the benefits of using your company over the competition.
Using Billboards and Flyers
Billboards are advertising art that provides you with substantial exposure. You can place them along the road and intersections in your area where you have the most traffic congestion. Flyers offer a similar level of exposure. Create an eye-catching flyer and post it around town at local cafes and universities.
The key to a good billboard or flyer is to keep it simple but unique. You don’t want to write a full paragraph on a billboard. Drivers will not have time to read it. You also don’t want a full page of complex content on a flyer because most people will not stop to read all of it. In most cases, your best option is to allow imagery to speak for you, only including a few words to bring your point home.
Trusting Word of Mouth Marketing
Word of mouth is possibly the best marketing strategy in history. Business owners invest significant time and money into creating a trusting relationship with customers. When satisfied clients spread positive words about your company, they build that foundation for you. It’s a cost-effective way to develop brand loyalty, and you must ensure your customers receive a great experience with your brand.
You should also use this relational form of marketing to build connections with other business owners in your community. Not only can being friendly be an asset for recommendations, but you can form strategic alliances together, offer connected promotions, and actively market together.
Combining the Traditional With the Non-Traditional
To create a successful marketing campaign, you need to mix it up. Blend the traditional strategies with the non-traditional ones. For example, you can use the digital imagery from your flyer to create an email marketing campaign. This way, you can analyse the campaign’s effectiveness and use that information to change your traditional marketing efforts. Marketing is essential to the success of your business, and blending the old and new strategies can make your efforts pay off in even bigger ways. Always find ways to monitor the effectiveness of your campaigns and make intentional changes with every discovery. That way, your marketing efforts will become even more effective – and successful – over time.
It’s important to align your traditional and digital marketing strategies so that you are driving towards the same goal. If you need help with this process and further developing your digital marketing, contact Yuhanito to set up a consultation.
Brittany Fisher (Author) has spent more than 20 years as a CPA. She runs her own site, Financiallywell.info, where she shares her knowledge about taxes, personal finance, and general financial literacy, hoping to help anyone who may benefit from it.