The message that makes replying feel good
Three days after they accept, most people send a pitch. Which is why most people never hear back.
Send something else. Send a question only they can answer.
Not a survey question. Not “what is your biggest challenge with marketing at the moment”, which is a form dressed as curiosity.
A question that draws on the specific thing you found in their profile. Something where they are genuinely the expert, and you are genuinely asking.
The structure that works:
A short observation from your own work. One paragraph.
A small, real story. Something that happened, with a person in it.
The thing it made you wonder.
Then the question, and only one.
Why this works has nothing to do with cleverness. Replying to a good question feels flattering. Replying to a pitch feels like work. People do the first and avoid the second, and we all do it, including you and me.
One version is manipulative, and another isn’t, and the difference is simple. Are you actually curious about the answer?
If you are not, do not send it. It will read like a technique because it is one.
If you are, you are just having a conversation, which is what all of this was supposed to be.
Helping women-led businesses adopt AI on their own terms — strategically, and without the burnout — is the whole reason I do this work. If that’s where you are right now, get in touch.
Leave a Reply