Tag: designing for mobiles

Mobile web access increases by over 150%

Reading Time: 3 minutes Unless you’ve been in hiding, you can’t have helped but notice that the mobile channel is growing. In fact it’s not just growing, more spiralling. Every small and medium sized business needs to recognise this and adjust their marketing strategy to accommodate mobile web access. We’ve all probably seem various sets of statistics that demonstrate […]

Why are web metrics and SEO important considerations in mobile website design?

Reading Time: 2 minutes Perhaps the biggest challenge facing any mobile website designer is to design a mobile website that gets its message across loud and clear to the target audience. It’s all well and good designing a mobile website that looks great, but if it doesn’t resonate with the audience it’s aimed at, then it’s not doing its […]

What type of information are mobile website users searching for?

Reading Time: 2 minutes In spite of the massive increase in the number of mobile phone users logging onto the web every day, it seems there’s still a certain reluctance amongst smaller businesses to take the plunge and have their websites optimised for mobile browsing. Estimates suggest only 1% of UK businesses have bitten the bullet so far. Obviously […]

A third of all adults now use a smartphone according to Ofcom

Reading Time: 2 minutes According to recent figures released by the telecommunications watchdog, Ofcom, a third of all adults now own and use a smartphone. The figure is even higher for the younger generation. Ofcom’s annual Communications Marketing Report combines the work carried out by the regulator’s own research with work carried out by other industry analysts. The 341 […]

Why is it important to consider download speed when designing mobile websites?

Reading Time: 3 minutes Designing any website for a mobile phone is a challenging experience. As clever as the technology of the smartphone is these days, there are still certain inherent problems that the mobile website designer has to overcome if he or she is to make the website as effective as it can possibly be.  The screen size […]

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