Reading Time: 30 minutes Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting […]
What is Customer Personas?
Reading Time: 4 minutes What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to […]
Why should B2B businesses market themselves using blogs?
Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]
6 types of questions you need to master for more successful sales meetings
Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]
What is marketing automation?
Reading Time: 3 minutes Concepts like inbound marketing and content marketing are everywhere and discuss modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when executed correctly as the fuel for your inbound marketing strategy. And inbound marketing can only be effective […]
Inbound Marketing vs. content marketing – what is the difference?
Reading Time: 2 minutes When new waves like content marketing and inbound marketing flow over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of […]
The 5 Important Steps to Make Your B2B Business Interesting Online
Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]
Here’s your 4-Points checklist to get started with your inbound marketing
Reading Time: 3 minutes It’s so bad to waste time. So we’d like to help you avoid it. Therefore, we have made a checklist that helps you get started with inbound marketing. Here are four basic things you need to have in place to ensure that you are all pulling in the same – and right – direction. 1. Define objectives and […]
On-page SEO: How to optimize your website
Reading Time: 5 minutes You’ve probably learned that good content is one of the keys to getting a high ranking in search engines, but that’s not enough. The content of your page must be structured so that both people and search engines can read it. It does not make sense to have good content if nobody can find it. […]
Drop the current KPIs. There is only one goal: Make your customers successful
Reading Time: < 1 minute If your company’s sales department and marketing department do not work 150% together, then there are other companies in your market that will, and they will knock you out well and thoroughly. The way customers make decisions and buy themselves in to has changed significantly in the past 10 years, so businesses are forced to change to […]
