GUIDE: Get started with UTM tracking

GUIDE: Get started with UTM tracking

Reading Time: 4 minutes For those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]

5 reasons why a good logo is important for your business.

5 reasons why a good logo is important for your business.

Reading Time: 3 minutes What is a logo? A logo is not just a small image with the company name on it. A logo is a graphic pattern, drawing or figure that characterizes you and/or your company. This is something that can tell a lot about your business at a glance. A good logo is extremely important. Just as […]

Your biggest obstacle to your digital marketing success

Your biggest obstacle to your digital marketing success

Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]

What is Content Marketing

What is Content Marketing

Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]

29 tools that will improve your content marketing

29 tools that will improve your content marketing

Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]

Content Marketing – 6 Steps to Building a Large Audience

Content Marketing – 6 Steps to Building a Large Audience

Reading Time: 6 minutes   6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]

Content Marketing: The two most important success factors

Content Marketing: The two most important success factors

Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]