Reading Time: < 1 minuteMost people read a LinkedIn profile top to bottom, get to the second job down, and start writing. Read it bottom to top instead. Here is what to look for, in order. The thread. Start at their earliest role and work up. You are looking for the line that connects everything, because that thread is […]
Four Seconds
Reading Time: < 1 minute“Hi Janet, I noticed you are a coach, and Janet, I would love to connect.” Four seconds. That is roughly how long it takes any of us to spot a template. Here are the tells, in case you want to check your own messages against them. Your name used more than once and used in […]
The holiday you cannot take
Reading Time: 3 minutesA founder I worked with last year booked a fortnight in Portugal. Her first proper holiday in six years. She took her laptop. Every morning, while her family slept, she sat on the balcony and worked for two hours. Orders, replies, a supplier problem on the Wednesday that took most of the day. When she […]
Automate the research, never the relationship.
Reading Time: < 1 minuteA coach I spoke with recently sent just over 400 connection requests in a month. She got 11 acceptances. One reply. The reply asked her to stop. The tool she paid for did exactly what it promised. It sent messages. That was never her problem. Here is the maths nobody selling those tools wants to […]
The enquiries you never knew you missed
Reading Time: 4 minutesA client rang me in March, worried. Her enquiries had dried up. Three quiet weeks, she said, and she could not work out why. Nothing had changed on her website. Her marketing was the same as it had been all year. We went through her inbox together. The enquiries had not dried up at all. […]
Why AI Matters for Women-Led Businesses Right Now
Reading Time: 4 minutesYou don’t need to love technology. You just need it to finally work for you. The tech world was never designed with you in mind. That is exactly why AI, used well, is your quiet advantage in 2026. For most of my thirty years in IT, I watched technology built by a narrow group of […]
AI email automation for better conversions
Reading Time: 3 minutesAI email automation for better conversions What if your emails could feel more personal, not less, with a little help from AI? You sit down to write the email. You stare at the blank screen. An hour later you send something generic to your whole list, and it lands with a quiet thud. Here is […]
Automating your business without losing yourself
Reading Time: 3 minutesAI vs Manual Work: What to Automate First You built this business with your own two hands. That is something to be proud of. But there comes a point where doing everything yourself is not a badge of honour — it is a bottleneck. Here is a question worth sitting with: if you spend just […]
The hidden cost of doing everything manually
Reading Time: 2 minutesA founder I spoke with last month has run her online boutique for eleven years. She knows every supplier by name, replies to every customer message herself, and packs every order before bed. She also told me she hasn’t taken a full weekend off since 2019. She said it with pride. I heard it as […]
Does AI Cheapen What We Do as Coaches?
Reading Time: 3 minutes“Doesn’t AI just cheapen what we do as coaches?” It is one of the most honest questions I am asked, and it usually comes from coaches who have spent fifteen, twenty, sometimes thirty years becoming genuinely good at their craft. I have spent close to four decades in technology myself, long enough to have watched […]
