29 tools that will improve your content marketing

29 tools that will improve your content marketing

Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]

Content Marketing – 6 Steps to Building a Large Audience

Content Marketing – 6 Steps to Building a Large Audience

Reading Time: 6 minutes   6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]

Content Marketing: The two most important success factors

Content Marketing: The two most important success factors

Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]

Why should B2B businesses market themselves using blogs?

Why should B2B businesses market themselves using blogs?

Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]

6 types of questions you need to master for more successful sales meetings

6 types of questions you need to master for more successful sales meetings

Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]