How Sales Funnels Help Your Ecommerce Business Grow
Are you just starting to build your eCommerce site? If so, at the top of the list of your priorities is growing your clientele. The question is, “How?” There’s no fill-in-the-blank answer, but there are strategies that will help you succeed.
A sales funnel is one of the most lucrative strategies to jump-start your business. Don’t be fooled by the name. Sales funnels don’t exist solely to convert potential clients into recurring customers; they also lay out a roadmap to help you build your business drive towards success.
What is a Sales Funnel?
The trick to understanding sales funnels is in the name: “funnel.” Think about a pipe with a wide mouth that typically channels liquids down one streamlined path. But instead of liquid, now imagine potential clients. That’s a sales funnel.
Sales funnels guide potential clients through a series of steps designed to explain your business and complete a sale by the end of the pipework. This, in turn, generates revenue for your eCommerce business. Let’s detail our image of the sales funnel:
- The wide side of the funnel exists at the top; the narrow side at the bottom.
- Your potential customers hover just above the wide side.
- The narrow end is customers eager to make a transaction.
- The middle of the funnel is where you convert potential customers into actual customers.
We can dive into the details with the aforementioned general sales funnel outline.
The Middle of the Funnel
The middle of the sales funnel is where the work to turn a potential client into a client takes place. That means it’s the place to take advantage of all the resources and tools at your disposal to find customers and spread the purpose and philosophy of your eCommerce business.
Remember, you are establishing yourself as a brand by creating a business. To generate sales, you need to teach people your brand and what you can offer them. This is the point in the middle of the funnel.
Facebook and Marketing
Facebook dominates the social media landscape. You’re bound to find Facebook’s flag firmly planted no matter where you look.
With almost two billion users on the platform, there’s no reason why you shouldn’t be on Facebook to push your brand and draw potential clients to your sales funnel.
Of course, that means creating a Facebook page and posting content consistently. And you should be taking advantage of the platform’s advertising tools.
Facebook allows you to create ads and target them to a particular audience. This saves effort as you don’t have to cast a wide net to find customers. The algorithms of Facebook bring them to you.
Other Ideas for Your Sales Funnel
Of course, you don’t want to focus all of your attention on Facebook—or any singular area for that matter—for your sales funnel.
Consider these other avenues:
- Using other social media accounts draws traffic.
- Regularly post to your website’s blog.
- Create a newsletter and offer it to subscribers.
- Send out email blasts to inform people about special offers.
If you’re scratching your head and saying, “This looks like a lot of work!” Well, you’re right. But hard work goes a long way towards achieving success. And the aforementioned strategies give you control over your content, enabling you to attract the audience you want as clients.
Why Do I Have to Do This?
It would be a mistake to ignore sales funnels as not just a tool but a strategy for growing your business. They educate your customers about you and what you sell: your offers.
In essence, sales funnels establish you as an expert in your field, making your brand an engaging source for information and products. Once they know who you are and what you have to offer, they will be more likely to utilize your eCommerce business.
The sales funnel should form a critical gear in your overall strategy. Admittedly, there’s a lot to learn. But that learning process helps your business grow and develop by providing a framework to engage your potential customers.
In that way, many clients become returning customers that share your business with the world.
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