Frequently Asked Questions About Digital Marketing for Businesses
The world of digital marketing can often be confusing, but we’re here to help.
You will find answers to our most frequently asked Digital Marketing questions below. Question not answered? Call us on 0161 706 0698 or go to our contact form, and we will get back to you.
Web Design & Development
Generally speaking, and dependent on the technical specification, for a small to medium project, a website will be launched within six to eight weeks after receipt of a signed purchase order and payment and sent over all necessary content and information.
We will devise a timeframe and milestones to follow for larger projects in cooperation with you.
We use and recommend SiteGround. If you already have hosting but want to move, we will take care of all aspects of this.
We will discuss different options with you if and when specific requirements are needed.
Yes – most of it. Each website YUHANITO creates comes with a WordPress CMS (content management system). This means you can edit the text on the pages as often as you like and change things like special offers, photos, prices etc.
You will be given full training on using the CMS (content management system), which is included in your website package.
Yes, all of our websites are built with search engine optimisation in mind, so your website can easily be found and crawled by Google.
Yes, all the websites we build are fully responsive and look great on both desktops and mobile devices.
Digital Marketing
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Digital marketing is any form of marketing that uses online channels and internet-connected technologies (think computers and smartphones) to target an audience.
Given that over 44 million daily internet users in the UK alone, digital marketing should be a vital part of the marketing mix for any business.
Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses.
Compared to other more traditional forms of marketing, it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.
Digital marketing allows you to reach your target audience in ways that traditional forms of marketing do not allow. Depending on the channels used, you can target your market accurately at all buying cycle stages, reaching them with highly relevant messaging and content.
Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts have the most impact.
We recommend starting digital marketing by thinking about your audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you.
For example, if you’re selling a service aimed at individuals nearing retirement, Instagram and Snapchat probably don’t make sense for your business. At the same time, LinkedIn and Facebook would better fit your audience.
Next, it’s time to think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business, then local SEO is for you! If you’re more interested in understanding why users leave your website, you should consider UX testing.
If you have the time and the manpower to take on multiple tactics at once, go for it! But if you can only devote attention to a few tactics, we recommend you start strong with those and add more to your marketing mix.
There are many different types and approaches to digital marketing, each with its advantages. Some of the main types include:
- Search engine optimisation (SEO)
- Pay-per-click (PPC) – Google Ads, Bing Advertising, Facebook Ads
- Social media marketing
- Content marketing
- Display advertising
- Native advertising
YUHANITO can assist with all of the forms of digital marketing listed above with a team of experts who specialise in various fields. Not sure what type is best suited to your business? Get in touch for a friendly, no-obligation chat about your requirements, and we will advise you on what would work for you.
There are a variety of tactics which make up digital marketing. At YUHANITO, our digital experts tackle:
- Search Engine Optimization (SEO)
- Display Advertising
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Management
- User Experience (UX) Testing
- Research
Some of the best sources for new information about Google Analytics and other reporting updates are SEMRush, Moz and Search Engine Journal.
Google regularly sends news about their algorithm updates and other new functions in its Analytics and reporting tools.
Digital Marketing Strategy
The main elements of a Digital Marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulating an effective marketing strategy.
Whatever the size of your business, it is important that you have a Digital Marketing strategy in place to ensure that whatever marketing activity you do, is aligned with your goals and objectives. Having a strategy means you have clear steps to meet your short-term, mid-term or long-term objectives.
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective that wasn’t met, then the activity would need to be analysed to ensure it was the right one for that objective.
Content Marketing
Content marketing is the description for creating and distributing relevant and valuable content to attract a target market to a destination.
Content is the collective term for blogs, articles, infographics, videos and images. Distribution of content can be on your own website and Social Media channels or via third-party channels such as ‘influencers’ blogs, online publishers and directories.
Content marketing is about creating and sharing unique content that people want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.
Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like).
You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images, to decide whether you can repurpose or you need to create new content.
This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.
A content strategist's job is to understand the 'big-picture' business objectives and develop a content plan that meets this.
Content marketing is a great way to earn trust and credibility, attracting new customers and retaining existing ones.
The key to its success is producing relevant, reliable and consistent content that can be distributed through various channels, including blogs, videos, podcasts, social media and digital publications.
Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.
