Digital marketing in your own channels yields compound interest and ROI on your website
How much compound interest can you get?
The long-term gain of investing in content in digital channels exceeds the return on traditional high-margin marketing. This becomes more understandable when you realise that regular production of quality content in your own channels is, in practice, to acquire assets and to generate interest rates.
Content in its own channels is an asset.
Unlike online ads, TV commercials and radio spots (which disappear when the agreed time period is out), content in your own channels are assets that live forever. Therefore, investing in good, quality content can be compared to investing in assets or property, where the asset’s value increases over time – without the need to increase the investment.
Each article, blog post, video, whitepaper, e-book or website you produce is consequently an asset that is virtually free to maintain and is constantly increasing in value.
Over time, your quality content with high perceived value (informative, entertaining, useful, etc.) will be shared more and more on social media while building more and more seniority with Google.
>> Also read: Content marketing: 5 steps to create a practical digital communication strategy
Content in your own channels yields compound interest
Content on your own websites and blogs will, therefore, continue to attract visits, leads, and new customers long after you publish it because it will appear in the search results of those searching for the topics you write about. And the more you publish quality and relevant content, the more you will appear in search results.
If you have an established platform, the content you publish will often get attention and drive a lot of traffic at the start of its lifetime, then slow down and flat out. Nevertheless, for years after launch, it will continue to deliver results.
My colleague likes comparing such digital marketing with the effect of depositing a high-end account. In addition to the interest rates you get, interest rates on interest rates will be almost invisibly added on as an added bonus.
Example: A blog post we produced in 2015 is still read and liked. The traffic from this post – which does not require any further maintenance or extra costs on our part – is the interest rate, which means more traffic, leads and new Customers for us now and for the foreseeable future. If you have enough of such articles (we publish around 100 a year), you will be able to achieve exponential growth in traffic, leads and new customers in the long run.
Ok, you may think (as so many do), “This sounds too good to be true. There’s got to be a catch.”? No, you’re good as long as you do not upset Google and thus lose visibility! Very good! That friendship with Google is best maintained by following Google’s most important algorithm changes and making sure you follow their advice.
If this still sounds good to be true, feel free to contact me for a chat, and I will explain how it all works and can set you up for success.
Correct me if I’m wrong, but as far as I’m concerned, there are no other conventional media that provide this kind of brilliant return.
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