Category: website conversion optimisation

Digital marketing in your own channels yields compound interest and ROI on your website

Digital marketing in your own channels yields compound interest and ROI on your website

Reading Time: 3 minutes  How much compound interest can you get? The long-term gain of investing in content in digital channels exceeds the return on traditional high-margin marketing. This becomes more understandable when you realise that regular production of quality content in your own channels is, in practice, to acquire assets and to generate interest rates. Content in […]

Increase Your Conversion Rates with 7 Landing Page Must-Haves

Increase Your Conversion Rates with 7 Landing Page Must-Haves

Reading Time: 4 minutes  Increase Your Conversion Rates with 7 Landing Page Must-Haves The landing page is a visitor’s first impression of your website. Often they decide within seconds whether they want to continue and do business with you, or if they’d rather go to a competitor’s site. This means that you have to make optimum use of […]

5 Ways to Increase Your Conversion Rates and Boost Web Sales

5 Ways to Increase Your Conversion Rates and Boost Web Sales

Reading Time: 4 minutes  5 Ways to Increase Your Conversion Rates and Boost Web Sales A stunning website that attracts visitors but doesn’t convert them into customers taking action is of no use to a business. Each visitor to the website is a prospective client who must be enticed to stay on the site, take action and become […]

How to create an online strategy that produces results? Part 2 of 2

How to create an online strategy that produces results? Part 2 of 2

Reading Time: 5 minutesIn the previous post we discussed the foundations of an effective web strategy: What overall goal do we have with the solution, and what do we know about the audiences we want to influence? Now, we will use this knowledge to figure out what the site ought to contain and how it ought to function […]

How to create an online strategy that produces results? Part 1 of 2

How to create an online strategy that produces results? Part 1 of 2

Reading Time: 4 minutesYour website is one of your company’s most valuable assets, but to create a website that brings results, you must begin with a rock-solid web strategy. In this post, I will give you part 1 in a step-by-step guide on how to prepare a strategy for your website. The post is based on our project […]