Reading Time: 3 minutes Why you should start blogging now – and not later After many years of experience as a blogger, and based on studies from leading players in the marketing industry, my conclusion is clear: Blogging is a critical success factor for most businesses that have lead generation (i.e. creating inbound inquiries from prospective customers) as their […]
Category: SocRep
What is a Landing Page, and do you really need one?
Reading Time: 3 minutes Yes, What is a Landing Page? With the growing realisation that the marketplace is not what it used to be, more and more companies have turned their attention to the Web as their preferred marketing place. And this is not a recent development. Since the advent of internet marketers quickly found this as a place […]
3 Simple Tips For A Great Landing Page Design
Reading Time: 2 minutes The simplicity rule undeniably applies to great landing page design. While you want to make sure you are providing enough information to help your visitors to make a buying decision, you do not want to overload them with a bunch of irrelevant information that they don’t need. A great landing page, also known as a […]
Why you need an email list
Reading Time: 3 minutes Email List Is an electronic mailing list or e-mail list is a special use of e-mail that allows for widespread distribution of information to many Internet users. (Wikipedia) My journey over the past two years has been a steep one, and I was definitely one of them who did not understand the importance of an […]
Website Conversion Optimisation
Reading Time: 4 minutes How To Convert on your Website A website’s conversion rate is a measure of the number of visitors that go on to buy. Many website owners will often concentrate only on increasing the number of visitors they have. Most often their site only has a few simple problems that, if solved, would have a massive […]
Is it worth starting a business blog?
Reading Time: 3 minutes If you’ve never considered starting a blog to publicise your business, then you could really be missing out. You’re probably thinking, why should I bother? Is there any point, not to mention how on earth, I do that? All of these questions are understandable. If we’re being honest here, most people who aren’t currently blogging […]
How to make sure your WordPress site is secure
Reading Time: 5 minutes Brute force attack on WordPress powered sites How to make sure your WordPress site is secure is an ongoing process and here are some steps to take to protect your WordPress site. There is a very real, very large on-going attack against WordPress sites. It has been going on for a while now, but it […]