Category: SocRepLinIn

Why should B2B businesses market themselves using blogs?

Why should B2B businesses market themselves using blogs?

Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]

6 types of questions you need to master for more successful sales meetings

6 types of questions you need to master for more successful sales meetings

Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]

What is marketing automation?

What is marketing automation?

Reading Time: 3 minutes   Concepts like inbound marketing and content marketing are everywhere and discuss modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when executed correctly as the fuel for your inbound marketing strategy. And inbound marketing can only be effective […]

Inbound Marketing vs. content marketing – what is the difference?

Inbound Marketing vs. content marketing – what is the difference?

Reading Time: 2 minutes   When new waves like content marketing and inbound marketing flow over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of […]

The 5 Important Steps to Make Your B2B Business Interesting Online

The 5 Important Steps to Make Your B2B Business Interesting Online

Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]

Here’s your 4-Points checklist to get started with your inbound marketing

Here’s your 4-Points checklist to get started with your inbound marketing

Reading Time: 3 minutes It’s so bad to waste time. So we’d like to help you avoid it. Therefore, we have made a checklist that helps you get started with inbound marketing. Here are four basic things you need to have in place to ensure that you are all pulling in the same – and right – direction. 1. Define objectives and […]

4 reasons why traditional advertising is losing ground

4 reasons why traditional advertising is losing ground

Reading Time: 3 minutes “I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds […]

5 tips to open a sales dialogue with effective sales email

5 tips to open a sales dialogue with effective sales email

Reading Time: 5 minutes About a quarter of a seller’s working day is spent writing emails and messages. That’s not too bad, but much of this work is often not effective. For instance, if the email is not perceived as relevant to the recipient, it usually ends up in the deleted mail folder. The average response rate for sales mail […]

What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

Reading Time: 5 minutes   “How can we know it’s worth the money?” This question is unavoidable, and you better to have a very good answer if you are to convince your manager to invest. With traditional marketing tactics like printed advertising or the like, this question has often led to wavering eyes and an explanation that branding is […]

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