Reading Time: 4 minutes For those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]
Category: SocRepLinIn
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]
What is Content Marketing
Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]
Content Marketing – 6 Steps to Building a Large Audience
Reading Time: 6 minutes 6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]
Content Marketing: The two most important success factors
Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]
Content marketing done right
Reading Time: 5 minutes 4 examples we can learn from How Do You Get Your Content Marketing To Be Successful? Let’s look at some characteristics of effective content marketing. In a recent study on content marketing, we learned that: 51% say they want to invest more in content marketing 71% of all trading companies will spend more resources on […]
The Digital Gameplan
Reading Time: 2 minutes Digital Gameplan is the strategic marketing tool of the future Digital Gameplan is probably a concept you have heard about in online business. But what is it? Here you can get an overview of what a Digital Gameplan is and what it entails. A Digital Game Plan is a strategy for how your online presence […]
What is pillar content – and do you need it?
Reading Time: 2 minutes Everyone wants to be seen, even you (even though you may refuse it). In particular, we want to be visible in search engines like Google and Bing so people can see how great we are. And to capture the best spots in search engines, there are two things you need to have in place: pillar […]
What is inbound marketing?
Reading Time: 30 minutes Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting […]
What is Customer Personas?
Reading Time: 4 minutes What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to […]
