Reading Time: 3 minutesA coach I know took a call last spring and knew within ten minutes the woman on the other end wasn’t right for her. Wrong stage of business, wrong expectations, and a tone that suggested nothing would ever quite be enough. She said yes anyway. Four months later, she was dreading Thursdays. When I asked […]
Category: Marketing
Another tutorial is not a strategy
Reading Time: 3 minutesA founder told me she had spent the August bank holiday weekend watching AI tutorials. Eleven hours across three days. She had pages of notes and a list of forty tools. By the following Friday, she had implemented none of it. She was not lazy, and she was certainly not slow. She was a capable […]
The holiday you cannot take
Reading Time: 3 minutesA founder I worked with last year booked a fortnight in Portugal. Her first proper holiday in six years. She took her laptop. Every morning, while her family slept, she sat on the balcony and worked for two hours. Orders, replies, a supplier problem on the Wednesday that took most of the day. When she […]
Automate the research, never the relationship.
Reading Time: < 1 minuteA coach I spoke with recently sent just over 400 connection requests in a month. She got 11 acceptances. One reply. The reply asked her to stop. The tool she paid for did exactly what it promised. It sent messages. That was never her problem. Here is the maths nobody selling those tools wants to […]
Why good User Experience (UX) is required in Digital Marketing to reach optimal success.
Reading Time: 2 minutesAs a Digital Marketer, I cannot stress the importance of User Experience (UX) in Digital Marketing enough. UX is how visitors interact with your website or application, encompassing everything from the design and layout to the site’s ease of use and responsiveness. UX is the key factor that drives engagement, conversion, and brand loyalty. In […]
Traditional Marketing in a Digital Age
Reading Time: 3 minutesTraditional Marketing in a Digital Age: Time-Forgotten Methods That Still Work Today, the office has become a place for innovation. The new age of business operations is evolving quickly from data mining to remote work. These changes affect marketing as well. Remember not to abandon effective traditional marketing tactics as your company shifts to digital […]
Why Web 3.0 is important for marketing.
Reading Time: 2 minutes Web 3.0 is the next evolution of the internet, characterised by using decentralised technology, such as blockchain and smart contracts, to create a more open and transparent web. This new era of the web has the potential to revolutionise the way we approach marketing by providing new opportunities for businesses to connect with their […]
What is the importance of AI in marketing?
Reading Time: < 1 minute Artificial intelligence (AI) has the potential to revolutionise the field of marketing by providing new opportunities for businesses to connect with their customers and make more informed decisions about their marketing strategy. One of the most important applications of AI in marketing is its ability to analyse large amounts of data and provide insights […]
How do you build a Digital Sales Funnel for web 3.0?
Reading Time: 1 minuteHow do you build a Digital Sales Funnel for Web 3.0? Building a Digital Sales Funnel for Web 3.0 would involve similar steps as building a traditional Digital Sales Funnel but with a few additional considerations to consider the characteristics of Web 3.0. Define your target audience: Define your target audience and their pain points, […]
Digital Transformation: If you want to succeed, you must have the ability to learn and adapt
Reading Time: 6 minutes Do you put learning as a priority when running your business? Digital development has taken quantum leaps in recent years. And as you know, your customers are now in the driving seat − and if you want to avoid being overtaken, you must ensure that your company has access to the necessary expertise. Today, […]
