Category: Marketing

Why good User Experience (UX) is required in Digital Marketing to reach optimal success.

Why good User Experience (UX) is required in Digital Marketing to reach optimal success.

Reading Time: 2 minutes As a Digital Marketer, I cannot stress the importance of User Experience (UX) in Digital Marketing enough. UX is how visitors interact with your website or application, encompassing everything from the design and layout to the site’s ease of use and responsiveness. UX is the key factor that drives engagement, conversion, and brand loyalty. In […]

Traditional Marketing in a Digital Age

Traditional Marketing in a Digital Age

Reading Time: 3 minutes Traditional Marketing in a Digital Age: Time-Forgotten Methods That Still Work Today, the office has become a place for innovation. The new age of business operations is evolving quickly from data mining to remote work. These changes affect marketing as well. Remember not to abandon effective traditional marketing tactics as your company shifts to digital […]

Why Web 3.0 is important for marketing.

Why Web 3.0 is important for marketing.

Reading Time: 2 minutes   Web 3.0 is the next evolution of the internet, characterised by using decentralised technology, such as blockchain and smart contracts, to create a more open and transparent web. This new era of the web has the potential to revolutionise the way we approach marketing by providing new opportunities for businesses to connect with their […]

What is the importance of AI in marketing?

What is the importance of AI in marketing?

Reading Time: < 1 minute   Artificial intelligence (AI) has the potential to revolutionise the field of marketing by providing new opportunities for businesses to connect with their customers and make more informed decisions about their marketing strategy. One of the most important applications of AI in marketing is its ability to analyse large amounts of data and provide insights […]

How do you build a Digital Sales Funnel for web 3.0?

How do you build a Digital Sales Funnel for web 3.0?

Reading Time: 1 minute How do you build a Digital Sales Funnel for Web 3.0? Building a Digital Sales Funnel for Web 3.0 would involve similar steps as building a traditional Digital Sales Funnel but with a few additional considerations to consider the characteristics of Web 3.0. Define your target audience: Define your target audience and their pain points, […]

Digital Transformation: If you want to succeed, you must have the ability to learn and adapt

Digital Transformation: If you want to succeed, you must have the ability to learn and adapt

Reading Time: 6 minutes   Do you put learning as a priority when running your business? Digital development has taken quantum leaps in recent years. And as you know, your customers are now in the driving seat − and if you want to avoid being overtaken, you must ensure that your company has access to the necessary expertise. Today, […]

7 Steps for an Effective Digital Growth Strategy.

7 Steps for an Effective Digital Growth Strategy.

Reading Time: 3 minutes   Why have a growth plan? Have you just started a business, or are you planning for growth? Starting with a blank sheet of paper offers many unexpected possibilities. The problem with blank sheets and many possibilities is that you don’t quite know where to start. A growth strategy is an action plan that allows you […]

The difference between marketing and branding

The difference between marketing and branding

Reading Time: 5 minutes The terms marketing and branding (also called branding) are often loosely tossed around Norway. We define what the differences are and look at some examples. Two terms most people have heard of, but which not everyone may know the exact meaning of, are marketing and branding. Although the two concepts often overlap, we will try […]

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