Reading Time: < 1 minuteNobody talks about this part, so here it is. Three messages. Then you stop. Not four with a nudge. Not the “just floating this to the top of your inbox” message, which floats nothing anywhere but your reputation downward. If there is no reply after the third, you move that person to a different track. […]
Category: LinkedIn
One process, not a transformation
Reading Time: < 1 minuteThe pitch, when you finally get to it, should be smaller than you think. Here is the mistake almost everyone makes. They offer a transformation. Rethink your whole operation. Become AI-enabled. Redesign how you work. To a coach with a full diary and a consultant mid-delivery, that is not an offer. It is another project, […]
The message that makes replying feel good
Reading Time: < 1 minuteThree days after they accept, most people send a pitch. Which is why most people never hear back. Send something else. Send a question only they can answer. Not a survey question. Not “what is your biggest challenge with marketing at the moment”, which is a form dressed as curiosity. A question that draws on […]
The connection request that does not pitch
Reading Time: < 1 minuteYou get 300 characters. It has one job, and selling is not it. The only job is to earn acceptance. Three parts, in this order. One specific detail from their profile that took effort to find. Not their headline. One line on why you are connecting, framed around them rather than you. Permission to do […]
Your list is the problem, not your copy
Reading Time: < 1 minute Most people who tell me outreach does not work have rewritten their opening line nine times and never once questioned who they sent it to. Before you write a word, score the person out of three. Do they have the problem you solve? Not: could they benefit? Is there evidence, in their own words […]
The hook is never in the headline
Reading Time: < 1 minuteEverybody reads the top third of a profile. Which is exactly why nothing in the top third builds any rapport. The thing that makes someone stop and reply is almost always three-quarters of the way down the page. The role from 2004 that has nothing to do with what they do now. The organisation they […]
Read the profile from the bottom up
Reading Time: < 1 minuteMost people read a LinkedIn profile top to bottom, get to the second job down, and start writing. Read it bottom to top instead. Here is what to look for, in order. The thread. Start at their earliest role and work up. You are looking for the line that connects everything, because that thread is […]
Four Seconds
Reading Time: < 1 minute“Hi Janet, I noticed you are a coach, and Janet, I would love to connect.” Four seconds. That is roughly how long it takes any of us to spot a template. Here are the tells, in case you want to check your own messages against them. Your name used more than once and used in […]
Automate the research, never the relationship.
Reading Time: < 1 minuteA coach I spoke with recently sent just over 400 connection requests in a month. She got 11 acceptances. One reply. The reply asked her to stop. The tool she paid for did exactly what it promised. It sent messages. That was never her problem. Here is the maths nobody selling those tools wants to […]
