Reading Time: 6 minutes Do you put learning as a priority when running your business? Digital development has taken quantum leaps in recent years. And as you know, your customers are now in the driving seat − and if you want to avoid being overtaken, you must ensure that your company has access to the necessary expertise. Today, […]
Category: Inbound marketing
Digital Marketing – The Ten P’s of Marketing
Reading Time: 4 minutes The internet has changed how we think about marketing forever! Marketing is one of the most important skills that every entrepreneur and business needs to master if they are going to be successful. In this post, I want to highlight “The 10 P’s of Marketing You Need to Know”, as these are areas that need […]
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]
Content Marketing: The two most important success factors
Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]
What is pillar content – and do you need it?
Reading Time: 2 minutes Everyone wants to be seen, even you (even though you may refuse it). In particular, we want to be visible in search engines like Google and Bing so people can see how great we are. And to capture the best spots in search engines, there are two things you need to have in place: pillar […]
What is inbound marketing?
Reading Time: 30 minutes Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting […]
What is Customer Personas?
Reading Time: 4 minutes What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to […]
Why should B2B businesses market themselves using blogs?
Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]
What is marketing automation?
Reading Time: 3 minutes Concepts like inbound marketing and content marketing are everywhere and discuss modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when executed correctly as the fuel for your inbound marketing strategy. And inbound marketing can only be effective […]
Inbound Marketing vs. content marketing – what is the difference?
Reading Time: 2 minutes When new waves like content marketing and inbound marketing flow over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of […]
