Reading Time: 2 minutes AI has become a powerful tool in digital marketing, offering numerous benefits that can help businesses improve their online presence, customer engagement, and overall marketing strategy. Some of the key benefits of using AI in digital marketing include the following: Enhanced Personalization: AI can analyze vast amounts of data to identify individual customer preferences, interests, […]
Category: digital strategies
How to create a digital marketing strategy
Reading Time: 3 minutes Does your business have a digital marketing strategy? If the answer is “no”, you are not taking advantage of the opportunities you have to capture new customers. In this blog post, I will go through 5 steps to help you optimize your digital strategy and win more customers in 2023. A survey carried out by […]
7 Steps for an Effective Digital Growth Strategy.
Reading Time: 3 minutes Why have a growth plan? Have you just started a business, or are you planning for growth? Starting with a blank sheet of paper offers many unexpected possibilities. The problem with blank sheets and many possibilities is that you don’t quite know where to start. A growth strategy is an action plan that allows you […]
Content Marketing: The two most important success factors
Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]
What is inbound marketing?
Reading Time: 30 minutes Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting […]
Inbound Marketing vs. content marketing – what is the difference?
Reading Time: 2 minutes When new waves like content marketing and inbound marketing flow over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of […]
The 5 Important Steps to Make Your B2B Business Interesting Online
Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]
Drop the current KPIs. There is only one goal: Make your customers successful
Reading Time: < 1 minute If your company’s sales department and marketing department do not work 150% together, then there are other companies in your market that will, and they will knock you out well and thoroughly. The way customers make decisions and buy themselves in to has changed significantly in the past 10 years, so businesses are forced to change to […]
How much value does a visit to your site have?
Reading Time: 2 minutes Do you know the ROI of your Website! The digital channels are constantly changing, and it is demanding to stay up to date. To achieve synergies, you must know both the positive and negative sides of each channel. Effective marketing depends on full-scale audiences. Therefore, you can combine interview data with traffic data from, for example, […]
5 Steps to Generate Multiple Qualified Leads with a Call-To-Action
Reading Time: 3 minutes Business websites and blogs still have unknown visitors who are directed to the pages through search engines, articles, social media, and paid ads. It is important to create concrete dedication and action to convert the visitors into qualified leads. Should you continue to experience a return on marketing activities, such as blogging and website updates, […]
