Reading Time: 3 minutesA founder I worked with last year booked a fortnight in Portugal. Her first proper holiday in six years. She took her laptop. Every morning, while her family slept, she sat on the balcony and worked for two hours. Orders, replies, a supplier problem on the Wednesday that took most of the day. When she […]
Category: Content Marketing
The enquiries you never knew you missed
Reading Time: 4 minutesA client rang me in March, worried. Her enquiries had dried up. Three quiet weeks, she said, and she could not work out why. Nothing had changed on her website. Her marketing was the same as it had been all year. We went through her inbox together. The enquiries had not dried up at all. […]
Why AI Matters for Women-Led Businesses Right Now
Reading Time: 4 minutesYou don’t need to love technology. You just need it to finally work for you. The tech world was never designed with you in mind. That is exactly why AI, used well, is your quiet advantage in 2026. For most of my thirty years in IT, I watched technology built by a narrow group of […]
How to create a digital marketing strategy
Reading Time: 3 minutesDoes your business have a digital marketing strategy? If the answer is “no”, you are not taking advantage of the opportunities you have to capture new customers. In this blog post, I will go through 5 steps to help you optimize your digital strategy and win more customers in 2023. A survey carried out by […]
Seven tips for content that strengthens your brand
Reading Time: 4 minutesYou probably know that your company’s brand is the sum of everything you show and do. From the logo and images, you share to the quality of products, services, customer service, and content produced. Branding can be strengthened with increased collaboration across departments. And perhaps those who work with content for blogs, the web and […]
Performance Based Marketing
Reading Time: 4 minutesPerformance marketing is a way of marketing where the results control the activities. Reaching the right audience with the right message at the right time is the very core of digital marketing and our goal in everything we do. Performance-based marketing allows you to first test what works and then you increase your efforts on […]
GUIDE: Get started with UTM tracking
Reading Time: 4 minutesFor those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutesMany companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]
What is Content Marketing
Reading Time: 3 minutesContent Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]
29 tools that will improve your content marketing
Reading Time: 4 minutesIf you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]
