Category: Content Marketing

How to create a digital marketing strategy

How to create a digital marketing strategy

Reading Time: 3 minutes Does your business have a digital marketing strategy? If the answer is “no”, you are not taking advantage of the opportunities you have to capture new customers. In this blog post, I will go through 5 steps to help you optimize your digital strategy and win more customers in 2023. A survey carried out by […]

Seven tips for content that strengthens your brand

Seven tips for content that strengthens your brand

Reading Time: 4 minutes You probably know that your company’s brand is the sum of everything you show and do. From the logo and images, you share to the quality of products, services, customer service, and content produced. Branding can be strengthened with increased collaboration across departments. And perhaps those who work with content for blogs, the web and […]

Your biggest obstacle to your digital marketing success

Your biggest obstacle to your digital marketing success

Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]

What is Content Marketing

What is Content Marketing

Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]

29 tools that will improve your content marketing

29 tools that will improve your content marketing

Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]

Content Marketing – 6 Steps to Building a Large Audience

Content Marketing – 6 Steps to Building a Large Audience

Reading Time: 6 minutes   6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]

Content Marketing: The two most important success factors

Content Marketing: The two most important success factors

Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]

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