Reading Time: 3 minutes Does your business have a digital marketing strategy? If the answer is “no”, you are not taking advantage of the opportunities you have to capture new customers. In this blog post, I will go through 5 steps to help you optimize your digital strategy and win more customers in 2023. A survey carried out by […]
Category: Content Marketing
Seven tips for content that strengthens your brand
Reading Time: 4 minutes You probably know that your company’s brand is the sum of everything you show and do. From the logo and images, you share to the quality of products, services, customer service, and content produced. Branding can be strengthened with increased collaboration across departments. And perhaps those who work with content for blogs, the web and […]
Performance Based Marketing
Reading Time: 4 minutes Performance marketing is a way of marketing where the results control the activities. Reaching the right audience with the right message at the right time is the very core of digital marketing and our goal in everything we do. Performance-based marketing allows you to first test what works and then you increase your efforts on […]
GUIDE: Get started with UTM tracking
Reading Time: 4 minutes For those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard more often. But, very few companies have a real understanding of this, and even fewer have implemented it in practice and managed to build a digital marketing flow that gives sales. The greatest hurdle to succeed […]
What is Content Marketing
Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]
29 tools that will improve your content marketing
Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]
Content Marketing – 6 Steps to Building a Large Audience
Reading Time: 6 minutes 6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]
Content Marketing: The two most important success factors
Reading Time: 3 minutes According to Joe Pulizzi, there are only two success factors in Content Marketing: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and several other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in […]
Content marketing done right
Reading Time: 5 minutes 4 examples we can learn from How Do You Get Your Content Marketing To Be Successful? Let’s look at some characteristics of effective content marketing. In a recent study on content marketing, we learned that: 51% say they want to invest more in content marketing 71% of all trading companies will spend more resources on […]
