Reading Time: < 1 minuteNobody talks about this part, so here it is. Three messages. Then you stop. Not four with a nudge. Not the “just floating this to the top of your inbox” message, which floats nothing anywhere but your reputation downward. If there is no reply after the third, you move that person to a different track. […]
Category: Business Development
A client transformation story
Reading Time: 3 minutesIt was quarter to midnight, and she was answering customer emails from her kitchen table again. Emma had built a beloved skincare brand from that same kitchen three years earlier, and it had grown faster than she ever thought it would. But every order, every enquiry, every “where is my parcel” message was landing on […]
One business development task a day
Reading Time: 4 minutesA client showed me her saved folder last year. Ninety-something screenshots. A five-o’clock morning routine, a cold email script somebody swore had made them six figures, a posting schedule, a spreadsheet with eleven tabs. She had saved all of it and done none of it. She apologised to me. That was the part that bothered […]
