Reading Time: 4 minutes You probably know that your company’s brand is the sum of everything you show and do. From the logo and images, you share to the quality of products, services, customer service, and content produced. Branding can be strengthened with increased collaboration across departments. And perhaps those who work with content for blogs, the web and […]
Category: Branding Strategy
What is a great logo?
Reading Time: 3 minutes What does it take for a logo to work? Here are some tips A logo should identify, it should not describe It states what the brand is, not what it does. It should not sell your services or products. It’s a marketing job. Give the designer a proper foundation A good brief is a prerequisite […]
The difference between marketing and branding
Reading Time: 5 minutes The terms marketing and branding (also called branding) are often loosely tossed around Norway. We define what the differences are and look at some examples. Two terms most people have heard of, but which not everyone may know the exact meaning of, are marketing and branding. Although the two concepts often overlap, we will try […]
Branding and brand building
Reading Time: 3 minutes Branding is about influencing your target group’s choices so that you are preferred over competitors – and about creating confidence that the choice was right, and thus creating loyalty so that you are preferred again and again. Positioning A basic concept in all brand building is positioning. Audi makes cars with advanced technology – which […]
5 reasons why a good logo is important for your business.
Reading Time: 3 minutes What is a logo? A logo is not just a small image with the company name on it. A logo is a graphic pattern, drawing or figure that characterizes you and/or your company. This is something that can tell a lot about your business at a glance. A good logo is extremely important. Just as […]
