Reading Time: 2 minutes Everyone wants to be seen, even you (even though you may refuse it). In particular, we want to be visible in search engines like Google and Bing so people can see how great we are. And to capture the best spots in search engines, there are two things you need to have in place: pillar […]
Category: Blogging
What is Customer Personas?
Reading Time: 4 minutes What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to […]
Why should B2B businesses market themselves using blogs?
Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]
6 types of questions you need to master for more successful sales meetings
Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]
The 5 Important Steps to Make Your B2B Business Interesting Online
Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]
On-page SEO: How to optimize your website
Reading Time: 5 minutes You’ve probably learned that good content is one of the keys to getting a high ranking in search engines, but that’s not enough. The content of your page must be structured so that both people and search engines can read it. It does not make sense to have good content if nobody can find it. […]
Why you should start blogging now
Reading Time: 3 minutes Why you should start blogging now – and not later After many years of experience as a blogger, and based on studies from leading players in the marketing industry, my conclusion is clear: Blogging is a critical success factor for most businesses that have lead generation (i.e. creating inbound inquiries from prospective customers) as their […]
How to gain traffic on your Blog
Reading Time: 3 minutes 1. Post often and write of relevant topics By doing frequent updates to your blog with relevant and compelling content will help gain traffic on your blog. What you write about is what will get readers coming back for more content. You must make sure you have something meaningful to say to them and you […]
Is it worth starting a business blog?
Reading Time: 3 minutes If you’ve never considered starting a blog to publicise your business, then you could really be missing out. You’re probably thinking, why should I bother? Is there any point, not to mention how on earth, I do that? All of these questions are understandable. If we’re being honest here, most people who aren’t currently blogging […]
The case on Blogging for Business
Reading Time: 4 minutes Blogging for Business It is still one of the best ways to get improved online visibility; still many business owners scratch around and do not blog. A blog is still defined as a website containing a writer’s observations and opinions. Blogging for Business is being crafted and consumed in increasingly refined ways and is […]
