Category: Blogging

Why should B2B businesses market themselves using blogs?

Why should B2B businesses market themselves using blogs?

Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]

6 types of questions you need to master for more successful sales meetings

6 types of questions you need to master for more successful sales meetings

Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]

The 5 Important Steps to Make Your B2B Business Interesting Online

The 5 Important Steps to Make Your B2B Business Interesting Online

Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]

Why you should start blogging now

Why you should start blogging now Why you should start blogging

Reading Time: 3 minutes Why you should start blogging now – and not later After many years of experience as a blogger, and based on studies from leading players in the marketing industry, my conclusion is clear: Blogging is a critical success factor for most businesses that have lead generation (i.e. creating inbound inquiries from prospective customers) as their […]

Is it worth starting a business blog?

Is it worth starting a business blog?

Reading Time: 3 minutes If you’ve never considered starting a blog to publicise your business, then you could really be missing out. You’re probably thinking, why should I bother? Is there any point, not to mention how on earth, I do that? All of these questions are understandable. If we’re being honest here, most people who aren’t currently blogging […]

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