Category: Advertising

4 reasons why traditional advertising is losing ground

4 reasons why traditional advertising is losing ground

Reading Time: 3 minutes “I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds […]

What’s Coming Up in Online Advertising

Reading Time: 2 minutes   Online Advertising Trend Predictions for 2018 [Interactive Infographic] Now that we’re solidly into 2018 (except when writing checks, of course, in which case we’ll all be writing “2017” well into November), what can we expect in online advertising trends this year? The team at Adzooma created an interactive infographic that shares the firm’s predictions. To start with, 2017 […]

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