Reading Time: 4 minutesA client rang me in March, worried. Her enquiries had dried up. Three quiet weeks, she said, and she could not work out why. Nothing had changed on her website. Her marketing was the same as it had been all year. We went through her inbox together. The enquiries had not dried up at all. […]
Category: Advertising
4 reasons why traditional advertising is losing ground
Reading Time: 3 minutes“I purchased an ad for $10,000, but it has not given anything at all in return.” Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds […]
What’s Coming Up in Online Advertising
Reading Time: 2 minutes Online Advertising Trend Predictions for 2018 [Interactive Infographic] Now that we’re solidly into 2018 (except when writing checks, of course, in which case we’ll all be writing “2017” well into November), what can we expect in online advertising trends this year? The team at Adzooma created an interactive infographic that shares the firm’s predictions. To start with, 2017 […]
