Using WordPress for your website
If you have been thinking about revamping your tired old website you may have come across or heard of WordPress. WordPress has had a tremendous growth the last few years and is now powering around 25% of the world’s websites. Many business owners are using WordPress for their business websites these days. Not just the online businesses but real world businesses too.
I first started using it back in 2007 when it was known as a blogging platform only. Now it is much more than that. It is now a fully-fledged CMS that can cater for any of your website requirements, and it is used by many of the major companies in the world such as Yahoo, eBay, CNN, Sony, Ford, Wall Street Journal, PlayStation & Samsung!
Why everyone prefers to use WordPress, you may ask. What makes it so special? Below I have 6 excellent reasons why you should be thinking of upgrading your site and move over to WordPress.
A great Visual Editor and Content Management System (CMS)
Unlike other related platforms, WordPress has a great user-friendly backend which is a major part of why it is so popular. The editor is very similar to Word and everything you do in Word can be done in WordPress. And today, we have many add-ons (plugins) that let you change web pages exactly as they are displayed.
Likewise as with anything that is well-known, WordPress is continuously refining their software and adding many great new features which keep them ahead of the game and future proof.
Thousands of Great Plugins
What’s a plugin, you ask… This is where WordPress comes into its own. By using plugins, you can extend your website with almost any functionality you need to do almost anything you can think of.
A plugin is like a small software file that you can install to create extra functions such as online shops (eCommerce), online booking calendars, surveys, slideshows, SEO, security, customer interaction, Facebook & Twitter… this list is huge and goes on and on.
They are very easy to install and set up. They even have their dedicated official site where you can find and download them easily. You can even install them from within your WordPress dashboard with just one click. The power of plugins should not be underestimated! Nor should the understanding of them too. It can be just as easy to break the site because you get a conflict with another plugin. This is why it is great to have a trusted expert to deal with all of this.
Themes are software packages that you can install to get a certain look and feel (design) for you website. And there are many of them, free & premium. Some of them are very simple, some of them are more advanced, but with the right type of theme, you can create something really unique. Themes are often completely independent from your content so you can change a theme creating a new design very easily.
I use the Divi theme by Elegant Themes which gives me the power to create all my clients’ sites in any way I need to, and it’s a bit like a blank canvas for a designer. I also use OptimizePress which is a theme specially designed for Sales pages, Squeeze pages & Membership pages.
OptimizePress is fantastic and has all the latest technology such as responsive design for mobile devices.
Security, Updates and Constant improvements
Online security is crucial these days with the explosion of hackers around the world. (Why do they do this?, you may ask). Because of the popularity of WordPress, it often gets targeted by hackers just like your Windows computer gets attacked by viruses. However, there is not a more secure platform out there than WordPress.
Basic security is top of the list for WordPress developers and you can harden WordPress even more with added plugins. WordPress releases updates on a regular level and are always trying to improve the platform with new features and stronger security with each new version.
SEO and WordPress have a very close relationship. Even without SEO plugins, your site can rank very well in the search engines. With the right plugins and SEO optimisation your site will get indexed a lot quicker than any other website platform.
In spite of the fact that these are still important, it is also essential to have your WordPress set up so readers can share your content easily and that it is integrated seamlessly with all your social media account such as Facebook, Twitter & LinkedIn. Again this is very easy to do with a plugin or two.
The power of WordPress for attracting clients to your business
This is probably the biggest benefit of all. With a WordPress website in place, a premium theme so it not only looks professional and can be viewed on all mobile devices, some key plugins installed and connected it up to PayPal & MailChimp you have the basis for a great lead generating website and showcase for your business.
If you are considering updating your website, or are looking for a whole new website build then I can help you with all of these elements, contact me today. I’ll be very happy to help
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We provide a managed web design service where we manage your site and keep it updated and secure on a regular basis.
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